Aug 11, 2025
the story of 4ff's birth.
August 11th. my dad's birthday. his 65th birthday in fact. 4ff wasn't exclusively built for my dad, but it's the day I came up with 4ff. the idea of 4ff was sparked from thinking about family and family restaurants. why are family restaurants so widely loved, and why is their food often so much better than any chain or large restaurant? why does my perspective of a restaurant change when i can tell it's family owned? why do i feel more comfortable and more confident the food will be better when i see that it's family members in the kitchen and restaurant? i believe it's because of i can get an inkling of why they were started. and their philosophy of why they make food or chose the restaurant business. because it started within the family, maybe grandma or the dad was a great cook. and would make food for their loved ones that everyone loved. and maybe they moved to the US or decided that they wanted to make their livelihood that business. so those values of food for loved ones spread beyond to their customers and clients. not because they tried so hard to instill those values, but because they already existed so it just waterfalled instead of being forced.
can a product i build for my friend or family become something for millions or billions of people?
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